5 Tips For Artists Who Are Trying To Grow Their Career & Make A Living Making Music
Bestie Chat with Erin Anderson, Founder & CEO of Olivia Management
WATCH: 5 tips from Erin's for artists who are growing and trying to take their career from a small fan base to a large fan base and actually make a living playing music!
- Show up: You have to be in the community and invest your time in showing up if you want people to show up for you!
- Follow up: If you have the chance to have another conversation with an agent, manager, etc - make it happen!
- Create something to manage: Don't waste all of your time and energy looking for agents/managers. Spend your time on your craft, your art, on creating relationships, digging into your community, and growing and engaging a community!
- Focus on creating revenue streams: Agents and managers are commissioned based so there needs to be revenue to commission to get started (nobody wants to work for free)! Think about exploring outlets like sync licensing, publishing, streaming, song downloads, touring, merchandise, YouTube monetization, etc.
- Focus on the art & being authentic: Figure out who you are as an artist, what your voice is, and what your sound is! That's when you'll start to connect with people and your career will really take off!
Erin received her MBA from Vanderbilt's Owen Graduate School of Management with a concentration in entrepreneurship and strategy. Before starting Olivia Management, Erin worked as a product manager in Seattle at Amazon Music. She has consulted with Sony Music Entertainment, the Americana Music Association, Nashville Chamber of Commerce, Kind of Blue Music, Keb' Mo', GoodMusicAllDay.com, Rachel Potter (X Factor), ATL Collective, the Nashville Entrepreneur Center, and worked at Universal Music Group Nashville which consisted of imprints Lost Highway Records, MCA Records, and Mercury Records.
In addition to music consulting and artist career management, Anderson teaches as an adjunct professor at Belmont University in Music Business and Entrepreneurship. Her classes cover the topics of starting businesses, interning in the music industry, refining resumes and cover letters, and serving the community through entrepreneurship.
Erin was named a finalist in the Nashville Emerging Leader Awards in 2016. She serves as the staff director at Owen Graduate School of Management's Accelerator Summer Business Institute, volunteers to teach entrepreneurship to inmates through the BEST program, and was one of the founding members of the Nashville Entrepreneur Center's Advance Nashville initiative in digital music.
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