Laura Pedersson

Laura Pedersson

International Marketing & Promotions Coordinator at Eagle Rock Entertainment / Universal Music Group

London, UK

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I grew up in a small village in BC, Canada, in a family of artists. Being raised in this environment surrounded me in creativity and I was naturally drawn to music. I began attending the local Fine Arts school at age 6 where I received daily training in music, dance, drama, and visual art. I majored in music when I entered high school at age 13, joining the choir and learning to play several instruments. This is also the time I began traveling on my own to Vancouver to attend concerts. By age 13 I’d attended so many shows, I’d befriended several members of the local music scene and was offered my first gig as an assistant concert promoter. By age 16 I talked my way into getting a meeting with the owner of the top recording studio in Vancouver and convinced him to take me on as an intern. I spent all of that time learning and building relationships in the Music Industry, resulting in a start to my touring career at age 17 that would continue on for the next 12 years. I relocated to the UK in 2012, and am now enjoying a new start in the Music Industry with Eagle Rock Entertainment and Universal Music.

I joined Music Biz Besties because I would love to share in supporting all of the amazing women that kick ass every day in this industry as well as get a little support myself!