iHeartMedia | New York, NY
Posted here February 25
Serves as a liaison between client stations, customers, advertising agencies, and media buying services.
Engages in a series of transactional duties such as brokering deals and executing price points for market share, as well as developing and negotiating new business revenue and client generation while focusing on retaining and growing existing customer base.
Determine what types of advertising strategies would help clients reach target audiences efficiently while still keeping within their advertising budget.
Establishes relationships with a number of different media agencies.
Identifies potential problems with client accounts’ placement and recommends solutions to agencies on a continuing basis.
Contacts station associates and obtains rate quotes to convey to the agencies.
Negotiates deal terms to satisfy both parties to the deal.
Communicates all components of sales to key stakeholders.
Pursues vertical and horizontal penetration of assigned advertisers and ad agencies to maximize exposure for Sales division’s clients and their online assets and events.
Highlights the benefit of marketplace via positioning and pre-selling of opportunities.
Researches business, financials, products/services, and markets of clients and their competition.
Proficient in Microsoft Office suite and social networking platforms
Strong client service relationship-building skills
Demonstrated ability to generate new business and to understand the sales cycle: prospecting, buying behaviors, negotiations for a win-win outcome, overcoming objections and closing
Ability to plan and organize, set priorities and multi task in a fast-paced environment
Strong oral and written communication skills; excellent grammar
Independent, entrepreneurial, self-motivated, competitive, assertive, goal-oriented
Strong problem-solving, analytical and persuasion skills
Understanding of market dynamics including demographics
Stress tolerance especially with tight deadlines and financial pressures
Flexibility and creativity
Strong interpersonal skills
3+ years’ experience in media sales, marketing or advertising with proven success
Membership in American Advertising Federation, American Marketing Association, local chamber of commerce or similar networking groups preferred
4-year college degree in marketing, advertising, business or communications
View full listing and apply here.
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