Associate Director, Digital Marketing

Sony Music | New York, NY

Posted here February 25


  • Develop full scope digital marketing plans to drive fan engagement across all online platforms and an overall digital creative vision for superstar, established and emerging artists.

  • Be part of the core team responsible for the overall artist branding and artist development.

  • Lead and coordinate social media, content development, streaming marketing, digital advertising & CRM campaigns for assigned artists.

  • Work with in-house and/or third-party content creators to conceptualize & complete lyric videos, portraits & live photos, AR/VR implementations, short-form content for social media, etc. (while identifying new creators on an on-going basis).

  • Provide ideas & strategy for online contesting & sweepstakes.

  • Communicate with artist management/artist on a regular basis to convey overall digital strategy and present opportunities as they arise.

  • Maintain relationships with key digital promotional partners and work with them on promotional activities, content creation, exclusive events and other partnership opportunities.

  • Create and implement campaigns focused on data collection; Maintain and nurture existing newsletter lists to ensure they are messaged consistently and efficiently.

  • Work with sales teams to maximize retail promotional opportunities/support retail initiatives.

  • Assure all current and any new digital partners get the assets and attention they need to execute effective promotions.

  • Spot digital trends, understand new technologies and social media behavior and align these with business objectives to create new and innovative marketing opportunities and solutions.

  • Monitor analytics on streaming platforms, understand the consumption patterns and craft tailor made campaigns to maximize music consumption.

  • Provide in-depth analysis measuring the success of campaigns/tools and communicate the results to all relevant stakeholders.

  • Develop a reputation as a go-to positive person who is constantly resourceful with a great attitude.

  • Conceive budget, and effectively execute paid media campaigns.

  • Participate in new artist pitch meetings.


  • At least 5 years of progressive digital marketing experience at a record label or other related media companies.

  • Superb written and oral communication skills.

  • Thorough understanding of the music marketplace.

  • Comprehensive knowledge of the music streaming landscape.

  • Solid understanding / interest in lifestyle verticals and urban culture.

  • Social Media Obsessed: Demonstrated knowledge of and professional experience with social platforms.

  • Must be able to accept changes readily, both in job responsibilities, as well as in the work environment, and have the ability to be flexible in adapting to re-prioritized tasks.

  • A team player that is not afraid to roll up his/her sleeves to help out the team.

  • Extremely detail-oriented and organized.

  • Data analysis/research skills.

  • Strong communication skills with a demonstrated ability to speak in forums, meetings and presentations.

  • Must be experienced and skilled at acting as a liaison between the artists/artist management and the label using tact, persuasion, communication and trust.

  • Must be highly organized and capable of developing and keeping to a project timeline.

  • Prior experience with a variety of digital marketing tools.

  • Creative, self-starter with exceptional follow-up skills.

  • Bachelor’s degree preferred.

View full listing and apply here.

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