B2B Marketing Director

Live Nation | New York, NY

Posted here June 10

Who are we?

Live Nation Entertainment is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, Live Nation Media & Sponsorship and Artist Nation Management. Ticketmaster is the global event ticketing leader with nearly 500 million tickets sold and more than 12,500 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 30,000 shows annually for nearly 4,000 artists in 40 countries. Artist Nation Management is one of the world’s leading artist management companies, representing more than 350 artists. These businesses power Live Nation Media & Sponsorship to deliver music marketing programs across 1,000 brands enabling advertisers to tap into the over 90 million fans Live Nation Entertainment delivers annually through its live event and digital platforms.

Who are you?

Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and extremely collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on!

The Role:

The Media & Sponsorship division (Integrated Marketing) is looking for a B2B Marketing Director. The ideal B2B Marketing Director will have a strong and collaborative approach to B2B/Industry Marketing, is disciplined and consultative, and has a unique ability to navigate through even the most complex environments to win over senior-level decision makers. This role will be responsible for sharing the Live Nation story, platform, and product offerings to the industry, playing an integral role in elevating brand reputation.


  • Create and execute annual and quarterly B2B Marketing plans on behalf of the division to build client retention and foster industry reputation

  • Think strategically and contribute to new ideas and best practices

  • Collaborate with internal teams to identify key business needs and opportunities  

  • Create high-impact, go to market strategy to support our sales process by developing marketing collateral and industry presentations

  • Work closely with Fan Insights and Creative teams to translate research into go to market strategy/materials (storytelling)

  • Create marketing plan for all research platforms

  • Support industry and Owned & Operated events

  • Monitor and manage lead generation activities (industry and owned events, division website, paid media content) in collaboration with Sales, PR & Research 

  • Provide management team with reporting on marketing results


  • 8-10 years of experience as a seasoned marketer in music, media, brand marketing or sales driven environment; Agency and client-side experience preferred

  • Insights driven, innovative and deep understanding of a wide variety of audiences (from brands to agencies to media)

  • Strong communicator, able to work directly and frequently with numerous teams to execute tactics

  • Champions breakthrough ideas and initiatives - - Powerful storyteller

  • Excellent strategic, analytical, creative and leadership skills

  • Proactive, solutions-oriented self-starter

  • Entrepreneurial in approach and comfortable in a “startup” environment

  • Strong knowledge base of brand marketing and advertisers, in both live experiences and the digital space

  • Strong people and project management skills that translate into excellence in execution, aligning key stakeholders, collaboration with cross-functional partners

  • Highly organized, detailed oriented with the ability to swiftly manage timelines, teams, executive management and budgets

  • Excellent written and verbal communication skills

  • BA degree required preferably in Marketing

View full listing and apply here.
View ALL Live Nation job listings here.

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