Warner Music Group | New York, NY
Posted here April 8
With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, Big Beat, Canvasback, East West, Elektra, Erato, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Warner Bros., Warner Classics, and Warner Music Nashville; Warner/Chappell Music, one of the world's leading music publishers, with a catalog of more than one million copyrights worldwide.
For more than four decades, WMG has been an industry-leading force in providing a world-class array of services designed to help artists and labels grow their careers and their businesses. Artist & Label Services is the umbrella for WEA (Warner-Elektra-Atlantic) – the pioneering WEA distribution and marketing network – and Alternative Distribution Alliance (ADA) – the groundbreaking global distribution company for independent artists and labels.
A Little Bit About Our Team
The Brand Strategist will be a key member in advertiser-driven and marketing initiatives across UPROXX. This individual will work to create strategic programs based on client briefs, data and insights, with the goal of generating revenue for the larger sales team. The position is part of the Marketing & Brand Strategy Team and reports directly to the Sr. Director of Marketing & Brand Strategy. Collaboration is at the core of this role as this individual will work closely with pre and post sales teams including: sales, account management, research, and the UPROXX Studios team on a daily basis.
Why This Could Be Your Next Big Break
The Brand Strategist will have the unique opportunity to work at the biggest youth culture company on the planet. In this role, they’ll not only have the opportunity to work with an award-winning production studio, but also with some of the brightest minds and biggest talents as well.
Here You’ll Get To
You will lead creative brainstorms for RFPs and client briefs
You will own the entire process of lower to mid budget tier RFPs ($50K – approximately $400K) (i.e. brainstorming, building unique strategies that answer client goals, creating client presentations, communicating strategies to clients, answering client questions, managing both internal and external back communication to get strategies sold in)
You will work hand-in-hand with the brand strategy & marketing, studio, account management, research, revenue operations, and greater sales team to craft strategic proposals & presentations
You will build client presentations that tell smart, compelling stories
You will conduct competitive research & brand marketing analysis with the use of Brandtale/Numerator
You will present competitive research & brand marketing analysis to the larger sales team on a regular basis
You will manage RFP delivery calendars
You will build proactive pitch materials & general marketing materials (general presentations, client one-sheets, audience research, etc.)
You will work with the UPROXX editorial team to package up editorial initiatives & calendars for clients
You will build case studies that showcase the effectiveness of UPROXX campaigns
Rockstar Candidates Will Be Able To
You have 1-3 years of marketing experience
You have experience working in the media industry (creative agencies, publishers, brand marketing, etc.)
You are a creative writer
You have experience building client presentations (Keynote & PowerPoint)
You have design experience (for presentation building purposes)
You have a deep understanding of the digital & social media landscape
You are knowledgeable about music, entertainment, sports, travel, food & drink and cultural events
It would be music to our ears if you also had:
College Degree preferred
Direct experience working with RFPs and creative brand briefs
Creative agency, media agency, publishing, or brand marketing experience (1-3 years)
Deep insight into cultural trends
Experience conducting research
View full listing and apply here.
Subscribe to the Music Biz Besties Job Forum and get email updates with new listings every Monday. You’ll also get weekly motivational emails from Besties creator, Katherine Forbes. You can unsubscribe at anytime.
Want to search the Job Forum for something specific?
New on the blog...