Coordinator, Fan Engagement
Warner Music Group | Los Angeles, CA
Posted here June 29
With its broad roster of new stars and legendary artists, Warner Music Group is home to a collection of the best-known record labels in the music industry including Asylum, Atlantic, Cordless, East West, Elektra, Nonesuch, Reprise, Rhino, Roadrunner, Rykodisc, Sire, Warner Records. and Word, as well as Warner Chappell Music, one of the world's leading music publishers, with a catalog of more than one million copyrights worldwide.
Websites, email, social media –The Warner Records Fan Engagement department oversees all these vital consumer touchpoints. We do more than take great #selfies! We oversee all the ways artists communicate with their fanbase online, be it a meme that made you laugh, a tweet that made you cry, a playlist you can’t live without, or an email about your favorite artist’s brand-new album. Our mission is to acquire, engage, and retain fans with clever digital strategies and compelling content.
High Level Job Description:
The Fan Engagement Coordinators are like the instrument techs and Front of House engineers at a concert – working behind the scenes but critical to a great performance. They oversee the foundational tasks that enable our department to move forward. Their job is comprised of 4 primary areas of responsibility: Content, Maintenance, Posting, and Research.
Detailed Job Description/ Responsibilities:
Participate in weekly brainstorms around artist content
Create and track URLs as needed (for releases, ticket sales, streams, etc.)
Locate, curate, edit, and maintain library of digital assets for artists
Review and update artist social and web properties
Submit and manage requests to other departments
Collect contact info and ship items to contest winners
Maintain invites & RSVPs for artist showcases & events
QA and post approved social content, email newsletters, blog updates, videos, tour dates, etc. to artist social and digital channels
Manage tour dates for artist websites and social media (Facebook event creation, Song Kick set-up, etc.)
Pull social and digital reports as requested using our internal suite of tools
Research influencers, new blogs, and other partnership opportunities
Stay up to date on new social and digital technology in the marketplace
Create social assets upon need (IG Stories, teaser clips, etc.)
Manage email blasts (writing copy, asset submission, etc.)
2-3+ years professional experience in social media marketing/management, direct to consumer marketing, and/or content creation
In depth knowledge of all social media platforms and analytics, streaming and mobile services, and apps
In depth knowledge of HTML, Photoshop/graphic design software, Final Cut or video editing, Word, Excel, etc.
Strong organizational and project management skills with added attention to details and deadlines
Excellent writing, communication, and presentation skills
Strong interpersonal skills and ability to effectively work in a fast-paced environment with both creative and business-oriented colleagues and partners
Knowledge of digital marketing or music business a plus
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