Director, Digital Marketing
Warner Music Group | New York, NY
Posted here July 15
We are Warner Music Group, home to a broad roster of new stars and legendary artists through a collection of the best-known record labels in the music industry including Asylum, Atlantic, Big Beat, Canvasback, East West, Elektra, Erato, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin’, Warner Records, Warner Classics, and Warner Music Nashville, as well as Warner Chappell Music, one of the world's leading music publishers, with a catalog of more than one million copyrights worldwide.
For more than four decades, WMG has been an industry-leading force in providing a world-class array of services designed to help artists and labels grow their careers and their businesses. Artist & Label Services is the umbrella for WEA (Warner-Elektra-Atlantic) – the pioneering WEA distribution and marketing network – and Alternative Distribution Alliance (ADA) – the groundbreaking global distribution company for independent artists and labels.
We currently have a fantastic opportunity to join our innovative and highly sought-after digital marketing team at Asylum Records.
A little bit about our team:
We are a full-service, agency-like team, dedicated to building, branding and developing artist careers through the intersection of music and technology.
Why this could be your next big break:
Looking for a Director of Digital Marketing to serve as a team member for our urban acts. As Director of Digital Marketing you will oversee and direct aspects of day-to-day digital management. Responsible for creating and executing digital marketing and promotional plans across all areas of online including portals and distribution partners, artist websites, social media, new technology, CRM, SEM/SEO, third party lifestyle, and e-commerce. Required to set goals and manage campaigns in an effort to optimize reach and revenue. Responsible for managing and interpreting departmental reports and partner data.
The right candidate is keen to new digital marketing and technology, highly creative, extremely motivated, and loves being a part of a small hands on team.
Here you’ll get to:
Work with artists, managers, marketing and key label executives in order to develop compelling and powerful online marketing strategies for artists
Assist in brainstorming and implementing exciting new online content (exclusive audio and video content, contests) optimized for each distribution network/channel
Provide ideas for websites, contests, mini-sites and media promotions to maximize artist visibility online, with measured KPIs to validate success of each campaign
Build and manage new and ongoing relationships with online partners and affiliates, including social platforms and new and existing startups
Create and execute online lifestyle marketing campaigns that brand artists, aggregate fans and mobilize fans to promote artists and music
Conceive, budget, and effectively execute digital paid media campaigns with Project Manager and Media Planners/Buyers
Work closely with artists and artist management to ensure requests and expectations are handled intelligently and carried out effectively
Attend and contribute to all related company meetings in connection with assigned projects, and provide dept. head with timely feedback and follow-up regarding any action items
Prepare regularly-required online marketing summaries and plans
Understanding of digital ad buys, including social, retargeting, search and beyond
Develop digital marketing timelines & campaign strategies to successfully grow music streams, downloads, video views, social media engagement, and an overall digital creative vision each artist
Rockstar candidates will be able to:
Passionate and extremely creative. You are an organized critical thinker who works well in a team environment under pressure, on short deadlines and across multiple active artist campaigns
Exceptional written and verbal communication skills, strong attention to detail
Full understanding of urban music landscape, with connections and proven track record for working with artists in all stages of their career
Existing relationships with digital platforms / online partners and brand relationships a plus
Advanced level of artist relations and/or third-party distribution experience in a consumer-focused environment
Broad knowledge of contemporary music scene and lifestyle
Full awareness of where these music and lifestyle communities live online
Understanding of interactive technologies and communication tools including email marketing, SEO/SEM, social networks, content marketing
Knowledge of standard office programs including Microsoft Word, Excel, PowerPoint and Outlook or the equivalent Mac office programs
Experience with digital marketing analytics tools
Ability to plan, organize and execute digital campaigns in a timely manner
Assist with the creation, build, and editing of online properties where applicable (Facebook, Twitter, YouTube, Instagram and other sites appropriate to artists and label)
Assist with label branding
It would be music to our ears if you also had:
5 years minimum experience in digital marketing
Bachelor’s degree preferred or equivalent experience
Experience securing online coverage and features with key platforms
Must be tech savvy with deep understanding of current & forthcoming technologies
Experience with influencer marketing strategy
Build and manage artist budgets to support online marketing
Experience in Urban Marketing preferred
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