Manager, Interactive Marketing
Warner Music Group | Nashville, TN
Posted here November 12
Under general supervision, with some latitude for independent judgment and decision making is responsible for representing Warner Music Nashville’s artist roster in the online space by utilizing social media, email marketing, and fan engagement campaigns.
Essential Duties and Responsibilities include the following. Other duties may be assigned.
Build content and messaging calendar for all artist releases and activations
Administrate day-to-day content publishing around releases, videos, announcements, tour dates, or other significant events
Brainstorm, plan, and execute social media marketing campaigns
Responsible for generating all content for and scheduling artist/label email newsletters
Educate artists, managers, and internal team about emerging platforms
Manage onboarding and content strategy for new social platforms
Plan and execute interactive fan activations and award voting campaigns
Manage content flow (including but not limited to copy, videos, photos, and audio) with artist, artist management, WMN Creative, WMN marketing teams, and 3rd party content aggregators
Provide direction for overall use of content throughout: website, fan-clubs, social media, 3rd party sites, etc.
Work alongside E-Commerce team to promote sales initiatives and priority promotions via web content, email marketing, and social messaging (Album pre-sales, Holiday promotions, etc…)
Maintain frequent communication with WEA Artist Services team to maintain best practices in email marketing
Execute activations with digital partners including crossposting, Facebook Lives, and various social takeovers
Work alongside Director, Interactive Marketing to build and execute online advertising campaigns for all releases
Collaborate with Fan Engagement Strategist to set benchmarks and evaluate campaign performance, audience growth, and engagement
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The criteria listed below are representative of the knowledge, skill, experience and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Qualifications include but are not limited to:
Proficiency in Adobe Photoshop and Microsoft Office Suite
Strong work ethic, organization skills, and extreme attention to detail
Exemplary written and verbal communication skills
Ability to adhere to deadlines, execute tasks, and handle multiple, diverse assignments simultaneously
Must produce quality work, be a self-starter, and take responsibility/ownership of tasks
Demonstrated ability to work in a team setting and be highly collaborative
Driven to be innovative, think outside the box, and suggest improvements within scope of work
Must anticipate needs and create efficient and effective processes
Must be flexible and able to adapt to changing situations
2+ years of experience managing multiple social media platforms for an artist or brand required, including copywriting and content creation
Music industry background preferred
Experience working with Artists and Artist Management teams is beneficial
View full listing and apply here.
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