Marketing Manager, Digital Music

Amazon Music | Seattle, WA

Posted here July 1

Job Description

Imagine being a part of an agile team where your ideas have the potential to reach millions. Picture working on cutting-edge consumer-facing products, where every single team member is a critical voice in the decision-making process. Envision being able to leverage the resources of a Fortune-500 company within the atmosphere of a start-up. Welcome to Amazon Music, where ideas are born and come to life as Amazon Music Unlimited, Prime Music, and so much more.

Everyone on our team has a meaningful impact on product features, new directions in music streaming, and customer engagement. We are looking for new team members across a variety of job functions including software engineering/development, marketing, design, ops and more. Come join us as we make history by launching exciting new projects in the coming year.

Our team is focused on building a personalized, curated, and seamless music experience. We want to help our customers discover up-and-coming artists, while also having access to their favorite established musicians. We build systems that are distributed on a large scale, spanning our music apps, web player, and voice-forward audio engagement on mobile and Amazon Echo devices, powered by Alexa to support our customer base. Amazon Music offerings are available in countries around the world, and our applications support our mission of delivering music to customers in new and exciting ways that enhance their day-to-day lives.

Come innovate with the Amazon Music team!

Key Responsibilities

  • Plan, coordinate, execute, and communicate merchandising to drive Amazon Music engagement, free-trial conversions and upgrades across Amazon Music apps.

  • Analyze results of testing, communicate learnings upwards and internationally, and use the data to drive future tests

  • Document results and share best-practices across Amazon Digital Music’s worldwide organization

  • Own the engagement in-app messaging strategy and workflow

  • Use merchandising levers to drive Amazon Music app downloads

  • Partner with technical and business teams to drive system improvements within the Amazon Music apps

  • Own multiple team KPIs for customer engagement, developing strategy to drive results over short and long-term

  • Manage content merchandising workflows and create new ones where needed

Business Skills Needed

  • A tenacious self-starter who can serve as a strong advocate for our customer and our business

  • Possess exceptional marketing, merchandising and project management skills

  • Strong communication skills, both written and verbal

  • Capable of handling multiple projects at once amidst rapidly-changing priorities and comfortable dealing with ambiguity

  • Ability to be successful both as an individual contributor and in a team environment, and also will be able to perform at both strategic and tactical levels

  • Ability to manage a wide range of responsibilities, thrive on solving challenging problems, and not be afraid to challenge the status quo

  • Passion for music and technology and the confluence of the two


  • 3+ years of marketing experience

  • Experience using data and metrics to measure impact and determine improvements

  • BA/BS required

  • 3+ years of relevant work experience in online marketing, site merchandising, or content management.

  • Knowledge of HTML, XML, and Excel. Comfortable with a varied set of software and editing tools.

  • Demonstrated success in delivering results in a fast-paced, rapid-growth environment

  • Highly organized and detail-oriented

  • Excellent communication, presentation, and interpersonal skills


  • Strong analytic and quantitative skills - ability to use data to develop and optimize merchandising programs.

  • Proven track record of creating customer segmentation and executing testing plans

  • Experience managing, analyzing, and communicating relevant results upwards

  • Familiarity with SQL and data extraction

  • High attention to detail including precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously

  • Experience managing large scale marketing programs and writing customer-facing content

  • Experience working in the music industry including a knowledge of current trends and history in music, the music industry, and digital music

View full listing and apply here.
Search all Amazon Music job listings here.

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