Media Buying Coordinator

UMG Nashville | Nashville, TN

Posted here January 7


Job description

UMG Nashville consists of Capitol Records Nashville, EMI Records Nashville, MCA Nashville, and Mercury Nashville. Together their roster of artists reads like a who’s who of Music Row stars, including Alan Jackson, Chris Stapleton, Darius Rucker, Dierks Bentley, Carrie Underwood, George Strait, Eric Church, Brothers Osborne, Kacey Musgraves, Keith Urban, Kip Moore, Jon Pardi, Little Big Town, Luke Bryan, Sam Hunt, Shania Twain and Vince Gill.

The Digital Marketing Team is seeking an experienced media specialist for our small but rapidly growing in-house media team. This is a permanent, full-time position. Artist success is our ultimate metric, and what drives our mindset, skill set, and company culture. The ideal candidate for this position is passionate about the ever-changing media landscape and about MUSIC! We are looking for someone who is highly knowledgeable on all digital media outlets including paid search, social, programmatic, display, video, mobile as well as emerging media and new technology platforms. This position is responsible for the execution and day-to-day management of all media for all of UMGN’s labels.

Job Functions

  • Act as the primary digital media expert for UMG Nashville and CCMG, buying, optimization, and reporting

  • Liaise with label planning teams to develop media strategies and campaigns

  • Execute, manage, and optimize digital media campaigns with a focus on campaign KPIs and goals

  • Develop and manage paid social, search, native, programmatic and direct programs

  • Create custom audiences, book and optimize campaigns on Facebook, Twitter, Google Adwords, and other DSPs

  • Possess a strong technical understanding of programmatic audience buying

  • Identify target audiences and analyze their characteristics, behaviors, and media habits.

  • Monitor media buys to ensure all brand safety, ad fraud, and viewability standards are met or exceeded

  • Monitor media for pacing, delivery, placement, and flight date discrepancies and negotiates credit or billing adjustments when necessary

  • Research and record trends, innovations, and changes that affect media buying

  • Aid in educating the digital & marketing teams on best-practices and data-driven techniques

  • Responsible for the preparation of insertion orders and placement of advertising with media vehicle, as applicable

  • Implement test initiatives such as landing page, A/B testing, multivariate testing, offer to test, as needed

Job Requirements

Skills/Abilities:

  • Strong written and verbal communication skills

  • Ability to handle a heavy workload, mediating many demands and requests with a strong problem-solving drive

  • Google Certification and IAB Certification a big plus

  • Experience with major ad exchanges and ad server technology

  • Experience buying through SEM bid management platforms, Google AdWords, Bing AdCenter, Facebook Marketplace, Twitter, Snapchat and DSPs

  • You build great relationships with clients, vendors, and reps

  • Proficiency in Word, Excel, and PowerPoint. Able to build compelling reports detailing campaign successes, ROI and learnings

  • Familiarity/experience with DoubleClick, Google Analytics, Datorama,Linkfire, Shareablee

  • Passionate music fan

Experience:

  • 2+ years’ media-related/agency experience, or at least 2 years of online media planning/buying; traditional media buying (TV, Radio, Print & OOH) and entertainment industry experience a big plus but not required

Education:

  • Bachelor's degree preferred, with a concentration in advertising, marketing, business administration, or communications

Universal Music Group is an Equal Opportunity Employer.

View full listing and apply here.


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