Program Director

Cumulus Media | Knoxville, TN

Posted here July 8

Job Description

CUMULUS MEDIA | Knoxville, TN is searching for an experienced Program Director for multi-time CMA Station of the Year WIVK-FM. The Program Director will be responsible for operating and growing a heritage radio brand and must have a strong background and passion for country music. Energy, enthusiasm and experience within the country music format are all must-haves. You will be responsible for all aspects of programming including; music scheduling, managing on-air staff, imaging, station strategy, developing and executing revenue generating sales & programming promotions, website & social media, digital content and have a strong understanding of the core audience of the country format. The position will also require a daily air-shift, along with a weekend voice track shift, live appearances and live remotes.

Who We Are

Cumulus | Knoxville currently features four radio stations in the Knoxville area and surrounding counties: WIVK Country 107.7, WOKI Newstalk 98.7 and Sports on 99.1 and 990 WNML-FM/AM. The cluster of four radio stations reaches thousands of listeners on a daily basis.

We’re seeking a track record of success from a battle-tested, seasoned programming leader with creative instincts and a relentless work ethic to help propel our legendary country brand in a supremely competitive situation. Among the primary needs is an ability to lead the WIVK-FM (107.7) team with a vision for winning and the skills to develop & execute collaborative plans to achieve such success.

Top candidates will be versatile, time-management pros, and possess exceptional programming, on-air, internal communication and digital abilities with a razor-sharp attention to detail and social media skills that are second to none. Digital and social strategies must be as engaging as on-air tactics and execution. The best candidates will have the ability to multi-task and react in a calm and decisive way when dealing with challenging situations. Excellent writing and production skills to image and brand the station is essential. People skills and the ability to work closely with talent, department heads and a skilled sales team are critical.

Key Responsibilities

  • Create, implement, and manage the sound, image, music, brand, and standards of WIVK-FM (107.7) through all distribution channels to reach and exceed goals for ratings, revenue, and profitability

  • Work closely with the sales team to develop and enhance client relationships and revenue

  • Work closely with marketing team to develop contests, promotions and big events to raise brand profile

  • Successfully coach, direct, develop, appraise and motivate on-air talent to maximize their performance

  • Possess the understanding and strategic vision of how to maximize the status of being the flagship station for University of Tennessee sports in both ratings and revenue opportunities

  • Deliver unique content that attracts the target demo, builds ratings and grows terrestrial and digital audience

  • Ensure operation of station in accordance with FCC regulations and policies

  • Operate (as needed) control board, remote broadcasting and other related production equipment as well as music scheduling software


  • Minimum 3 years of successful programming experience and winning track record backed by Nielsen Audio results preferred

  • Strong social media and digital experience

  • Savvy computer skills and proficiency with ratings, research and music (Stratus) programs

  • Ability to multi-task and the discipline to focus on what is the highest and best use of your time

  • Excellent verbal and written communication skills with air staff, departments and clients

  • Creative and strategic problem solver

  • A strong understanding of Nielsen Ratings and ability to interpret various kinds of research

  • Deep knowledge of country music, pop culture and current events and how they relate to the station’s target demo

  • Have and build great relationships in the music / entertainment community with a deep contact list

View full listing and apply here.

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