Specialist, Strategic Marketing

Warner Music Group | Toronto, CAN

Posted here May 13

Job Description

We are Warner Music Group, home to a broad roster of new stars and legendary artists through a collection of the best-known record labels in the music industry including Asylum, Atlantic, Big Beat, Canvasback, East West, Elektra, Erato, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin’, Warner Bros., Warner Classics, and Warner Music Nashville, as well as Warner/Chappell Music, one of the world's leading music publishers, with a catalog of more than one million copyrights worldwide.

We currently have a fantastic opportunity to join our innovative and highly sought-after Strategic Marketing team.

A little bit about our team:

Warner Music Canada is home to some of the most influential and innovative artists of our time. Our extraordinary roster of new and established recording artists is unparalleled, and our collective influence on music culture is without precedent. With a visionary approach toward discovering and nurturing musical talent, the Warner Music Canada family of labels is currently home to an impressive generation of major artists.

Why this could be your next big break:

This individual is responsible for assisting in maximizing the exposure of WMG’s vast repertoire of catalogue artists in the digital and physical space!

Here you’ll get to:

  • Assist in building and executing marketing plans for catalogue artist projects and marketing initiatives

  • Communicates with internal and external stakeholders to secure support and/or approval for Artist Releases and marketing initiatives

  • Build, book and execute social media campaigns and reporting on results and analytics.  Includes regular use of scheduling platforms (Facebook Business Manager & Sprout Social), strategizing growth and engagement, and reporting on reach and analytics

  • Coordinates release notifications, sell sheets, and overall scheduling for new physical releases

  • Assist with quarterly budgeting decisions and ensuring all purchase orders are spent and are logged

  • Collaborates, creates and circulating marketing assets throughout the company as needed, including Linkfires, artwork, press releases & marketing plans

  • Manage label-agnostic catalogue brand vertical on several social media platforms

It would be music to our ears if you also had:

  • Experience in creating and executing marketing campaigns with an emphasis on social media

  • Be pro-active and forward thinking

  • Be a collaborative team player, able to form good relationships with colleagues (internally and externally)

  • Has a keen passion for, and knowledge of, a wide variety of music

  • A self-starter, highly organized, detail-oriented, and able to multi-task in a fast paced, deadline-oriented environment

  • Excellent written and verbal communication skills are a must

  • Ability to take direction and execute specific outlined initiatives

  • Effective follow up skills

  • Proficient in technology including but not limited to; Excel, PowerPoint, Outlook and Google Forms

  • A basic understanding of all media platforms

  • Preferred 2-3 Years of experience in the Music Industry

View full listing and apply here.

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