Strategic Marketing Manager
Eventbrite | Melbourne, AUS
Posted here May 13
We’re looking for an experienced Strategic Marketing Manager, with experience across the entire marketing channel mix and in a variety of functional areas, to join the Eventbrite APAC marketing team. This role reports to the APAC Head of Marketing, and is responsible for a range of strategic marketing projects including audience insights and segmentation, campaign planning, product and audience GTM strategy, as well as event, lifecycle and brand marketing.
You will be a champion for our customers and passionate about an audience-first approach to marketing. Your day-to-day will be a mix of many projects: you’ll be tasked with both building strategy for and executing programs that position Eventbrite to the right event organiser, with the right message, at the right time. You're an advocate for finding, analysing and utilising insights and research, and will use this to inform your strategy and advocate those around you to do the same.
The successful candidate will understand how to find a balance between long-term strategic thinking, and taking advantage of spontaneous opportunities that are beneficial to the Eventbrite brand. You’ll thrive in a fast-paced, innovative working environment and be passionate about getting involved in a variety of projects. You'll involve yourself deeply in product and feature GTM planning to ensure that our event organisers are aware of every tool that Eventbrite offers which empowers them to run successful live experiences and events. Your work will help to build success for these creators, and ensure that they become loyal brand advocates.
This role is suited to an experienced marketing manager who is looking to take the next step in their marketing career. You’ll enjoy a diversity in your work, won’t be afraid to get your hands dirty to make things happen, and have a deep passion for bringing the world together through live experiences.
Be involved in marketing strategy, product marketing and strategic planning
Own full-funnel channel marketing programs, from concept to optimization and execution
Build and deliver customer research, and communicate action from insights to business stakeholders
Develop brand strategy and metrics used to measure success
Build a roadmap to strengthen and develop a brand position through marketing, understand the brand landscape, and report back on progress
Own and develop product marketing and GTM strategy
Discern key messaging, positioning and USPs for a specific customer segment, and build targeting strategies for each segment, region or audience
Build and execute on a cross-team project roadmap for product, feature and regional GTM planning
Influence decisions, negotiate, communicate and present to stakeholders and leadership with confidence
THE SKILL SET
8+ years’ experience in marketing management or similar roles
Relevant undergraduate or masters university qualification
Practical experience in the tools we use to power our marketing efforts (e.g. G-Suite, Wordpress, Social Media, Mailchimp, Marketo)
Track record of delivering results and ability to manage a portfolio / make strategic choices to maximise impact
Project management and prioritisation skills, and the ability to manage multiple projects at varying stages of development
Solid strategic and execution skills, specifically related to campaign strategy, product and brand marketing / research
The ability to work independently — with a high sense of urgency and strong entrepreneurial spirit
Detail oriented with a high level of attention to detail
A great communicator
An autonomous self-starter who isn’t scared to get their hands dirty in order to get projects done
Excellent interpersonal skills; someone who loves working with and learning from others in a collaborative environment
A passion for events, live experiences and your local community is optional, but appreciated!
View full listing and apply here.
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